The white iPhone 4 took a good amount of time to reach the market, 10 months to be exact! In an interview with Mobilized, Apple’s CEO Steve Jobs and SVP Phil Schiller discussed the challenges they faced while producing the white iPhone 4.

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An excerpt from the interview in explaining the difficulties with the white iPhone 4 is as follows:

“It was challenging,” said Schiller. “It’s not as simple as making something white. There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors.”
Mobilized learned from Schiller that there were a lot of unexpected interactions between the color of the device and various internal components. Like fair-skinned humans, white iPhones need a little more UV protection from the sun.
“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t,” Schiller said.
Jobs noted that its work on the white iPhone 4 helped the company with its other products as well.
“We obviously think about this in a generic way because you have a white iPad,” Jobs said

We’re just amazed at the amount of time Apple threw in making the white iPhone 4 perfect. Well, the antennagate issue is still there but they got the right recipe for the white paint job after a fair amount of time. For those who aren’t aware, the white iPhone 4 will launch globally in different countries, you can read the full press release here. [via iClarified]

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